Jones Road Beauty ‘What the Foundation’

At The Honest Talk, we are always on the lookout for beauty products that not only make us look good but also feel good about what we’re putting on our skin. This week, we’re head over heels for Jones Road Beauty’s ‘What the Foundation.’

Here’s why we’re obsessed:

1. Light as a Feather: Say goodbye to cakey makeup. ‘What the Foundation’ goes on so lightly that it feels like you’re wearing nothing at all. This is a game-changer, especially for those of us with aging skin. It seamlessly blends in and never settles into wrinkles.
   
2. Clean Beauty: Jones Road Beauty sets a new standard for clean makeup. Their commitment to safety and quality goes beyond the E.U.’s already strict guidelines. They have eliminated over 2,700 potentially harmful ingredients from their formulas, including parabens, phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, and BPA.
   
3. Perfect for Everyone: Whether you’re looking for something that works with your maturing skin or want a foundation that feels good and looks natural, ‘What the Foundation’ is your go-to.

We love how this foundation makes our skin feel and look, and we know you will too. Give it a try, and let us know what you think! 

by Jennifer Stewart

Co-founder of The Honest Talk. President and Founder of Syntax Strategic. She is one of the Ottawa Business Journal’s ‘Top Forty Under 40′, and was a finalist for Ottawa’s ‘Female Entrepreneur of the Year.’

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